Hi all,
Please inform this to the people u know, because most of the Parents whose children have heart problems, can't afford for their operation.



For any kind of heart surgery free of cost .
Contact : Sri Sathya Sai Institute Higher Medical Sciences, E.P.I.P. Area, Whitefield, Bangalore
Write to us:
Sri Sathya Sai Institute of Higher Medical Sciences
EPIP Area, Whitefield,
Bangalore 560 066,
Karnataka, INDIA.
Call us
Telephone: +91- 080- 28411500
Fax +91 - 080- 28411502
Employment related +91- 080- 28411500 Ext. 415
Email us
General Queries: adminblr@sssihms.org.in

Pass this information to all, it will help some one

Congratulations to students of INC- Patna current batch(2006-08) MBA for their final placement


Prabhakar Sahay- Reliance Money


Mayuri Kumari- Reliance Money


Priyadarshani- Reliance Money


Sanjeev Tiwari- HDFC Bank


Santosh Kr. Singh- HDFC Bank


Sarfaraz- Glaxo


Avinash- JK Tyres


Anupma Rani- Essar Retail


Manoranjan - Reliance General Insurance

Importance of Chhath Puja

Chhath Puja: Festival of the Sun God











Chhath Puja is an Indian thanksgiving festival dedicated to the Sun God. During the celebrations of Chhath Puja, people gather on the banks of the River Ganges to bathe in its sacred water, pray and make ritual offerings to the Sun God. Chhath Puja is a highly elaborate festival noted for its impressive display of colorful costumes, music, singing and extravagant rituals.
When Is the Festival of Chhath Puja?
Chhath Puja takes place, sometime during the months of October and November, immediately following the six-day festival of lights known as Diwali. Chhath Puja lasts for almost 3 days. There is also a "Chaiti Chhath" celebrated just after Holi. This year the Naha Kha is on 14.11.2007, The Lohar is on 15.11.2007, The Sandhya aardh is on 16.11.2007, The Suryodya ardh followed by Paran is on 17.11.2007
Where Is Chhath Puja Celebrated?
Chhath Puja is celebrated mainly in Bihar, Utter Pradesh, Uttaranchal and Jharkhand, now days; you can see a celebration almost everywhere in India. The festival takes place, on the banks of the River Ganges, in people's homes and at the Sun Temple of Baragaon, two kilometers outside Nalanda, in Bihar.
How Is Chath Puja Celebrated?
• On the day before the festival of Chhath Puja, it is customary for participants to gather on the riverbanks and cleanse themselves, briefly, in the water of the River Ganges.
• After cleansing, a token amount of sacred water is retained for use as offerings during the festival of Chhath Puja.
• Before Chhath Puja, people fast throughout the day and into the early evening.
• The fast is followed by worship in the home. Festive fare consisting of freshly harvested rice, puris (a local bread type delicacy), and fruit such as bananas, coconuts and grapefruit are then served to the family.
• On the second day of Chhath Puja a strict 24-hour fast is observed; not even water is consumed.
• Cooking utensils are purified by the senior women of the household, as part of the ritual preparation of offerings for the main part of the celebration of Chhath Puja.
• At sunset, worshippers proceed to the riverbank bearing their offerings in baskets held high to avoid the impure touch of human hands.
• The participants then pay homage to the Sun God, at the precise moment of the setting sun.
• Further celebrations take place at nightfall under temporary canopies made from sugar cane stalks where offerings are laid out as a tribute to the god of fire.
• Well before sunrise, when the sky is pitch black, worshippers return to the riverbank to pray to the rising sun; this ritual is considered the focal point of the ceremony of Chhath Puja.
• Following prayers and the purifying bathing ritual, the fast is ended with the offering, or prasad, to the Sun God.
• Offerings are then shared with families, friends and fellow worshippers, accompanied by the chanting of the Rig Veda Gayatri Mantra to the Sun God.
Chath Puja: Useful Terms:
• Surya: The sun (the Sun God is worshipped during the festival of Chhath Puja).
• Chhath: In the context of Chhath Puja, Chhath refers to the number six and the importance of this date on the Indian festival calendar
• Puja: Various interpretations exist of the word "puja," including worship with offerings, especially of flowers, and ritual anointment with sandalwood paste. Puja is the combination of the Sanskrit words for sin and birth.
• Prasad: Ritual offerings.
• Puris: This deep-fried bread, made from wheat flour, is traditionally offered at the festival of Chhath Puja.
• Thekuwa: This is a wheat-based cake served during the festival of Chhath Puja.
For video, please visit:
http://www.youtube.com/watch?v=mkfpIXpJAjY

EFFECTS OF COLD WATER
Please be a true friend and tell this to all your friends you care about.





For those who like to drink cold water, this article is applicable to you. It is nice to have a cup of cold drink after a meal. However, the cold water will solidify the oily stuff that you have just consumed. It will slow down the digestion. Once this "sludge" reacts with the acid, it will break down and be absorbed by the intestine faster than the solid food. It will line the intestine. Very soon, this will turn into fats and lead to cancer. It is best to drink hot soup or warm water after a meal.
A serious note about heart attacks - You should know that not every heart attack symptom is going to be the left arm hurting. Be aware of intense pain in the jaw line.
You may never have the first chest pain during the course of a heart attack. Nausea and intense sweating are also common symptoms. 60% of people who have a heart attack while they are asleep do not wake up. Pain in the jaw can wake you from a sound sleep. Let's be careful and be aware. The more we know the better chance we could survive.
A cardiologist says if everyone who reads this message and informs to 10 people, you can be sure that we'll save at least one life. Read this & inform the message to a friend. It could save a life. So, please be a true friend and inform about this article to all your friends you care about.
It’s never late.....

Workday Prayer
Lord, as I enter this work place.
I bring your presence with me.
I speak your peace, your grace, and your perfect order into the atmosphere of this office.
I acknowledge your lordship over all that will be spoken, thought decided and accomplished within these walls.

Lord, I thank you for the gifts you have deposited in me.
I do not take them lightly, but commit to using them responsibility and well.
Give me a fresh supply of truth & beauty, on which to draw as I do my job.

Anoint my creativity, my ideas, my energy so that even my smallest task may bring you honor.
Lord, when I am confused, guide me. When I am weary, energies me.

Lord, when I am burned out, infuse me with light of your grace.

May the work that I do and the way I do it, bring hope, life and courage to all that I come in contact with today.

And oh lord, even in this day’s most stressful moment, May I rest in you.

Clever Advts
A creative ad by Mini Cooper placed at the Zurich, Switzerland train station,
shows people climbing into or out of the car, when they
are actually entering or exiting stairs.







A very cost-effective advertisement in Hong Kong for a yoga school showcases
the prowess of a yoga practitioner on the flexible stems of drinking.
straws. Enquiries and enrolment went after up
this promotional stunt.





In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City, which create an illusion that the person holding
the safety bar is doing weights





This is an advertisement found in Vancouver during their National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message. It reads,
"Death from car accidents: 370. Death from smoking-related
causes: 6,027. Quit now before it kills you."





Stickers were placed in selected car park locations and car workshops where
M-Tech Plasma HID lights are sold in Malaysia. It delivers the message that
these headlights are 300% brighter than regular headlights.
The burn-effect sticker from the headlights
really leaves an impression.





Advertisements for a job-recruiting company in Berlin, Germany depict people working in vending machines and ATMs.
It delivers the message, "Life is too short for the wrong job".





A giant mirror was built that allowed passers-by to stop and look at themselves wearing Individual clothes at a shopping mall in Tokyo, Japan.




An ambient exercise to promote Eatalica burgers. A "Caution ? Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads, "Oogling at the burger may involuntarily cause drooling,
which may in turn lead to a wet floor. Issued for your safety by the management
of Eatalica Restaurant". Eatalica is an American-Italian
food joint in Chennai, India.





An advertisement found in Malaysia. A sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.




Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches, the doors move apart and it feels like the people on the door are moving away. The person entering finds the
message , "People move away when you have body odor".




An innovative idea on a large billboard in Amsterdam, Netherlands.
It really makes people want to grab that "Heineken".




A print of a cup of Folgers coffee was placed on top of manhole
covers in New York City, USA.
Holes on the print allow the steam to come out. Wording around the
cup reads, "Hey, City That Never Sleeps. Wake up. Folgers."

Emotional Advertising – Right into Your Brain

Advertising has always been a very common form for the promotion of goods, services, companies and ideas since the very ancient time. As the trend is changing dynamically nowadays, Emotional Advertising has become one of the most powerful techniques as a part of Commercial Advertising.

Emotional Advertising is alluring importance these days because of the fact that experiences trigger our emotions and are saved in our lasting memory. The emotions generated by experiences signals our brain that is important to remember. There are eight basic universal emotions, namely – joy, surprise, anticipation, acceptance, fear, anger, sadness and disgust. The audiences understand, learn and respond to these advertisements easily.

As we are aware of the fact that consumers choose Products (Brands) to fulfill both rational and emotional needs, it will not be surprising to discover that advertisements which raise emotions inside human brain have been found to be highly effective.

Emotional Advertising is on a great extent influenced by experience, expression and the gender differences. It has been felt that females, children and older people are most easily persuaded by emotional advertising. These groups are more likely to feel empathy towards the situation presented in emotional ads and as a result, view the brand more favorably than those competitors advertising based upon rational appeals.

Ram Setu

An open letter to Sonia Gandhi

“You leave us alone, don’t divide our people”

By Anwar Manippady(The writer is Chairman, Karnataka State Govt. Minorities Development Corporation.)

It is not possible for you to know the pulse of Indians as we belong to a great heritage and culture. You are taking advantage of our people’s innocence and goodness. You have been trying to shatter our country’s peace and destroy the great heritage passed down to us from generations. It’s time you restrain yourself from committing such crimes against Indians.
Madam Soniaji!

You are worsening the plight of minorities of this country – India, to which you do not belong. It is not possible for you to know the pulse of Indians as we belong to a great heritage and culture. You are taking advantage of our people’s innocence and goodness. You have been trying to shatter our country’s peace and destroy the great heritage passed down to us from generations. It’s time you restrain yourself from committing such crimes against Indians.

You have been leading a National Party not because of the merits you have, but because the members of your party are gullible, ignorant and are not able to unite together! The vote bank policy practiced by you and your Congress party is further deteriorating the relationship between the majorities and minorities of this country. Here are some instances. Sometime ago, while Sania Mirza was donning the Indian colours and bringing laurels to the country, your support to a group of clergy in their fatwa against Sania was uncalled for. You said that it was a personal matter, and their sentiments should not be hurt and it should be respected. There is no such fatwa in this country and instead of quelling this then and there; your support set a very bad precedent. The appeasement through the reservation policy based on caste, creed and religion is further breaking the society by division and groupism. The same reservation policy could be implemented on the basis of the economic backwardness whereby the branding of the people on these lines can be avoided. Of course you couldn’t have created a vote bank there! Recently when some fanatic hooligans attacked novelist Tasleema Nasreen, you and your Party did not utter a word to condemn the incident. Your protégé Y.Samuel Rajashekar Reddy did not get the hooligans booked under proper criminal charges. They had the courage to threaten the author of beheading her and the Andhra Pradesh Government watched this in silence instead of punishing the culprits. Your head of the Government came out with the statement before the investigation ended with regard to the fanatic terrorists involved in the UK bomb blast, saying that ‘One felt sorry for the relatives of such terrorists’. Why do you do this? Is it not trying to please the ignorant minorities for sake of vote bank? Madam, Please stop these appeasements. It is not going to help the minorities. It’s detrimental to the minorities, detrimental to the country. These appeasements develop a false strength with the minorities, which in turn will tend to undo the goodness their religion preaches. All these above actions will not build our country India into a modern, developed and a powerful nation.
It also reminds me of the novel Lajja by Smt. Tasleema Nazreen, wherein a Hindu family dedicated to the country Bangladesh was subjected to discrimination, brutality and even rape. And finally that family had to run away from their motherland – Bangladesh. Your appeasement will make the minorities of this country, homeless too, for no fault of theirs or the majorities.

Like the old saying ‘From the frying pan to the fire’; your new venture, destroying the Ram Sethu will be another worst crime against the country. The whole world knows that Ram Sethu has a religious connotation and we Indians are emotionally attached to it. The dredging and opening of Ram Sethu will have far reaching consequences in India. Moreover; 1) It is not beneficial in any way: a) Any ship weighing 40,000 tons and above cannot sail through this pass as most of the ships carry much more weight at present. b) It is exorbitantly costly to make this pass. c) The time gained by passing through this pass instead of going around Srilanka is two hours. d) The ships passing through this channel requires pilotage and pilotage charges, which will be heavy. For example the channel length of this pass is about 56 Km and the pilotage charges will be around Rs one lakh per Km. e) Dredging the pass and removing the sand will be a permanent feature and it’s not going to be cost effective. On the whole, it will not be economically viable for the shipping companies or beneficial for the country. 2) How detrimental it is: a) It will hurt sentiments of millions of Indians. b) Priceless Thorium deposits will be washed away by breaking the wall. c) More than ten lakh fishermen will lose their jobs. d) If the pass becomes an International route, it is a threat to our internal security. e) It will destroy the fragile coral islands, as the sediment from the turbulent tides will enter from the Bay of Bengal. f) It might reactivate the sub sea heat flows. g) Ram Sethu is a natural tsunami protection wall. It proved during last tsunami, as Kerala was not affected. This fact has a scientific bearing. Let us take a look at the opinions we have from different quarters of the society and various scientists and thinkers: a) NASA and Google Earth photographs and other information b) Department of Earth Sciences, Government of India. March 2007. c) Sir.A.R. Mudaliar Report 1956. All the above evidences show that Ram Sethu is not a naturally-developed formation, but it’s a man-made bund. The meaning of the word “Sethu” in all the Indian languages is “Man-made bund”. Sir A.R. Mudaliar Committee Report very clearly says that breaking of Ram Sethu is not feasible as it would entail definite navigational hazard and shifting sandbanks in this area presents a far more formidable problem both at the stage of construction and during maintenance level.

Professor Tad S. Murthy , A Tsunami expert says Ram Sethu is needed to change the mouth of the alignment of the Bay of Bengal. This will help in avoiding destruction of Kerala if there’s a recurrence of another tsunami.

Besides ISRO and NASA there are other evidences which shows the existence of Ram Sethu. They are as follows:

Arya Chakravarti coins of Jaffna of 13th century and Parantaka Chola a copper plate of 10th century indicate that king Aparajithavarman went to Setuthirtha. That is Rama’s temple at the Sethu.

Evidence from Sangam literature: In a book titled Ramanatha-puram, a district gazetteer published in 1972 refers to Ram Sethu also as Adam’s Bridge or Nala Setu.

Malabar Bowen Map of 1747 drawn by Netherlands shows Ramar Coil (Rama Temple).

Maps drawn by Joseph Parks, an Australian Botanical explorer (1788) shows Ramar Bridge. (map in Saraswathi Mahal Lib., Thanjavur).

Islamic Expansion and western view of South Asia, 7th to 12th century (Al- Biruni’s record) by a legendry Arab explorer and geographer proves the presence of Ram Sethu.

Madras Presidency Admission Reports of 1903 and a travelogue of 1744 call the bridge of Rama: It really joined Ceylon to India until 1480, until a breach was made through rocks during a storm. A subsequent storm enlarged this breach and thus the foot traffic ceased. A book by Alexander Hamilton, 1744 new account of the East Indies: gives an exact and copious description of the situation, wherein page 338 describes his visit to ‘Zeloan’ (Alternative spelling for Ceylon) by walking on the bridge. Authentic digital images of Sri Ram Sethu from NASA image exchange: Photographs taken by NASA astronauts, Russian cosmonauts, Gemini Spacecraft in 1966, 8 NASA Space Shuttle Missions 1983 to 1994. International Space Station expedition 2002-2005, all conclude Ancient Bridge = Sri Ram Sethu and appreciate the Sethu in following words: Sri Ram Sethu causeway must have been a major engineering feat for its thin trace is still so clearly visible on the present days satellite images. It has resisted the relentless erosion of the sea for millions of years and it attests to the great engineering skills of the ancient Indian people. It is the earliest and largest carbon-fibre reinforced civil engineering structure known to man and should be protected as a world heritage site. Justice K.T. Thomas and our former President Dr A.P.J. Abdul Kalam observations say that the Sethu is a heritage site and has a religious leaning. All the above scientific derivations, historical evidences and observations of scientists and learned persons and the feeling of millions of people of all communities if set aside and the Ram Sethu is destroyed, our country will go through insurmountable spiritual and economic loss. When Metro Rail tracks in Delhi can be replanned because of the worry that it might cause vibration to the natural heritage the Kutub Minar; the highways gets diverted when monuments like dargahs, temples and churches comes in the way, then why can't to have absolute peace, and to avoid chaotic situations above all in the interest of this great country the breaking of Ram Sethu be dropped. On the other hand the development of Ram Sethu as a heritage place, a pilgrim centre and as a tourist spot should be envisaged which will not only bring huge revenue to the exchequer but peace to people of India too.

(The writer is Chairman, Karnataka State Govt. Minorities Development Corporation.)

Understanding & Managing Stress

Stress?

Stress is a physiological and psychological imbalance. It arises due to the demands on a person and that person’s inability to meet the demands.

The result produced when a structure, system and organism is acted upon by forces that disrupt equilibrium or produce strain.

Stress in individual is defined as anything that disrupts the normal person’s physical or mental well – being. It occurs when body performs activities outside its capability or when a person faces extraordinary demands.

Positive stress is called eustress and negative stress is called distress.


Steps in Stress Process (General Adaptive Syndrome Model)

Alarm reaction Stage (encounter with new Situation)
Resistance Stage (Fight & Flight)
Exhaustion Stage

Sources of Stress

Internal Stress : Human Beings have a tendency to worry about actions that may or may not take place. Internal stress generally happens when individuals worry about things outside their control.

External Stress : This type of stress is the result of environmental influence on an individual.

Types of Stress

Personal Factors

Family Stress

Health related Stress

Society related “Managing Emotion for proactive Attitude Building

Work – related Stress
Organizational Stress (Lack of Organizational Skills, long work hours, Job Insecurity)

Job Stress ( Difficult Clients/ Subordinate, Personal Inadequacy, Role Conflicts, Setting high goals, Overwork and deadlines)

Time and Stress

Techno-Stress

Effects of Stress

Effect of Stress on Individual
Physical Effect ( Increased Heart rate, BP, Fatique, Reduced Immunity)
Psychological Affects (Difficulty in concentration, bad decision making, Fears & Fobias, Mental Disorder)

Effect on Environment
Effect of Stress on Family
Effect of Stress on work
Effect on Stress on Society

Difference between Stress & Burnout
Burnout is the result of rigorous stress over a period. It usually results in physical and mental fatigue.
Stress occurs over the short-term whereas burnout is long term.

Burnout life cycle:Honeymoon Stage
Awaking Stage
Brownout Stage
Burnout Stage

Steps to Handle BurnoutsIdentifying the sources of Burnout
Ensuring physical well – being
Examine mental well – being
Set achievable goals

Strategies for coping with Stress

Strategies to fight Stress
Prioritize work
Delegate Work
Laugher
Exercise
Relaxation
Diet
Sleep

Strategies to avoide Stress
Meditation
Yoga
Holistic Therapy (allow the body to heal naturally)

Maintaining Work – life Balance

Importance of Work –life Balance
Changing Social Scene
Changing work culture
Increased work time
Dual income families

Benefits of Work – life Balance
Both for employee & employer
Steps to achieve Work-life Balance
Discourage employees from working late
Take regular employee feedback regarding satisfaction
Provide Vacations and encourage employees to take break
Provide opportunities like work from home, flexi times

Spirituality? it helps in managing stress!!
L. spiritus =Breath

Spirituality is having a relationship with the source of creation, experiencing unification with divinity, conscious living, abiding by a set of religious principles, living in harmony with creation.

Spirit is the animating principle, the supernatural essence which breathes life into creation.

Spirituality is required at workplace

Introduce spirituality at workplace.

Thank You.

Indian Retailing: Present Scene

Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk. Retailers are at the end of the supply chain. Marketers see retailing as a vital part of their overall distribution strategy. (Wikipedia, 2006) Retailing covers varied products such as apparels, consumer goods, financial services etc. In the developed countries, the retail industry has developed into a full-fledged industry where more than three-fourths of the total retail trade is done by the organized sector. In India retail giant like Mc Donald, Big bazaar, Subhiksha, Reliance are now replacing the individual small stores. Large retail formats, with high quality ambiance and courteous, and well-trained sales staff are regular features of these retailers. Worldwide retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. are considered as major players in organized retail.


Rank/Retailer/No of stores owned/Annual Sales/(in US$ Millions)

Please read the below mentioned stats in the order mentioned above.

Showing worldwide top 10 retailers


1 Wall-Mart Stores Inc. (USA) 4178 $180,787
2 Carrefour Group (France) 8130 $61,047
3 The Kroger Co. (USA) 3445 $49,000
4 The Home Depot, Inc. (USA) 1134 $45,738
5 Royal Ahold (Netherlands) 7150 $45,729
6 Metro AG (Germany) 2169 $44,189
7 Kmart Corporation (USA) 2105 $37,028
8 Sears, Roebuck and Co. (USA) 2231 $36,823
9 Albertson's, Inc. (USA) 2512 $36,726
10 Target Corporation (USA) 1307 $36,362


The United States of America (USA) has been a pioneer in the evolution of retailing. Today, the organized players handle 80% of the retail trade in the US. Wal-Mart alone handles 6% of the total retail trade and the top 50 retailers control 36% of the organized retail. There are following factors that contributed towards the growth of organized retailing in the US:

 Increase in population
 Increased per capita spending
 Dual income families
 Urbanization
 Covering distances has become easier

India is the country having the most unorganized retail market. In India, things started to change slowly in the 1980s, when India first began opening its economy. Textiles sector (which companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim) was the first to see the emergence of retail chains. Later on, Titan, maker of premium watches, successfully created an organized retailing concept in India by establishing a series of elegant showrooms.

Traditionally it is a Family’s livelihood, with their shop in the front and house at the back, while they run the Retail business. More than 99% retailers function in less than 500 square feet of shopping Space. Present Retailing in India is still evolving and the sector is witnessing a series of experiments across the country with new formats being tested out; the old ones tweaked around or just discarded. Some of these are listed in Table below.


Retailer/Current Format/New Formats./Experimenting With

Please read the below mentioned stats in the order mentioned above.

Shoppers' Stop Department Store Quasi-mall

Ebony Department Store Quasi-mall, smaller outlets, adding food
retail

Crossword Large bookstore Corner shops

Piramyd Department Store Quasi-mall, food retail

Pantaloon Own brand store Hypermarket

Subhiksha Supermarket Considering moving to self service

Vitan Supermarket Suburban discount store

Foodworld Food supermarket Hypermarket, Foodworld express

Globus Department Store Small fashion stores

Big Bazar Supermarket Considering moving to self service


Global retail consultants KSA Technopak, have estimated that organized retailing in India is expected to touch Rs 35,000 crore in the year 2005-06. The Indian retail sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere 2 % indicating a vast potential market opportunity that is waiting for the consumer-savvy organized retailer.

Nb- This is the abstract of the paper presented by me on Indian Retailing: present scene at a National Seminar held at Allahabad on INDIAN RETAILING

Impression Management: Everyone needs to know...

“First impression is the most important impression & in the competitive corporate environment there is never a second chance for a first impression”

Impression management is a way by which individuals try to manage or control the perception formed by other individuals about themselves. Everyone wish to present themselves in a socially desirable way to impress others. Sometimes, impression management is used by someone as a shortcut to achieve success in their personal, professional & social life.

Impression management is all about enhancing individual performance by improving personal appearance, body language, and communication skill in order to create a positive impression on the target audience.

We have so many impression management techniques (like Self Promotion, Intimidation, Ingratiation, Supplication & Exemplification), if used properly it ensure personal & professional success of an individual.

Retailing In India

Retailing In India

Introduction
Retail' derived from French word ‘Retailer’ which means to ‘cut a piece off’ or ‘ To break bulk’.
The retail industry has contributed to the economic growth of many countries and undoubtedly one of the fastest changing and dynamic industries in the world.
Retailing in developed countries is a big business and better organized than that in developed and underdeveloped countries.
Organized trade in India is very underdeveloped (approx 4%) when compared with other emerging markets in Asia.

Modernization Of Retail And Its Upshots In India

Delivering value to the customer…a new way of life
Guess what’s the world’s oldest profession ? It’s Retailing !!

Indian retailing industry, which was traditionally dominated by small family, run kirana stores, seems to have finally come of age. The past few years have seen the evolution of organized retailing. Traditional grocery stores have embraced the modern retail formats, companies are setting up exclusive showrooms and professional retail chains. There are retail firms being run by even over million of workers.
To name some formats:
The Departmental stores
Super Markets
Specialty stores
Hyper Markets
Food Services
Department stores Supermarkets Specialty stores Hyper markets Food services

Shoppers’ stop Food world Music world Giant Pizza Hut

Lifestyle Nilgiri’s Tanishq Big-Bazaar Barista

Pantaloons Margin free Health & glow Star India Mc Donald’s
Bazaar

Trinetra Subhiksha Reebok Qwiky’s


All this is the whole-sole of the modernized retail. It is not really awesome, spectacular, glittering and overbearing.
On the other hand organized retail is a modern phenomenon almost fitting with the shape of development of the society.
A large sized, large scale, beautifully presented, elated retail market is the organized, modernized retail market of today.

About the major players in the Retail Business

Reliance industry
Reliance retail’s 25000 crores project will be flogged off with an outlet in Hyderabad. The company plans to target the rural market and gain a stronghold in the urban areas, roes to have a pan India foothold .The company is considering taking over the super bazaar cooperative chain in Delhi.

Pantaloons
Pantaloons made a mark as India’s family store by targeting the middle and upper-middle class of urban population of the country.

ITC
ITC launched “Choupal Sagar” the rural mall to offer variety of products and services to farmers.

Big-Bazaar
The USP of the “Big-Bazaar” was low pricing.


And there are many more to name……….

Advantages???

Benefit to unemployed youth

The Indian retail sector offers an economic opportunity on a massive scale. It provides employment to unemployed youth. According to earliest Young’s report ‘The Great Story’ this sector is expected to create 2 million jobs by 2010. about 20 crore people are dependent on this sector. There is also an increase in the retail management programmes and institutes.

Benefit to Indian Consumers

Quality product.

Reasonable price due to stiff brand competition.
The whole concept of shopping has been altered in terms of format a buying behavior. With the increasing urbanization the Indian consumer is emerging as conscious. They have focus on quality & design product as reasonable price due to stiff brand competition.

Benefit to Indian Economy

According to study it has found that retailing contributes to GDP & employees 7% of work force. India is ranking, as the next foreign investment destiny. India is the 4th largest economy as regards GDP.

FDI in Retail !!!!

The Indian government has decided to liberalize the countries retail sector by allowing 31% foreign stakes to own stores that sell single brand products. India’s fast growing retail market remains largely closed to foreign investment. Global retailers have already been sourcing from India the opening up of the retail sector to be fraught with political challenges.
Many economist & western government have been urging India to open its retail sector. The impact of the FDI would benefit the end user of consumers to a great extent & it will generate quality of employment & provide better value to end consumers, but it would give rise to “Cut throat competition” rather than prompting incremental business. It has given franchisee opportunities for local enterprises.

Problems of Indian Retailing

The Indian retail sector suffers from one fundamental problem : Technically speaking, it is not an industry. Inspite of being one of the largest employees in India, the Indian retailing sector haven't been recognized as an industry by the government. The most obvious beneficiaries of industry status to retail could be the retailers. The retailers would benefit from simpler norms, for setting up new stores and faster processing for most tasks that currently are bogged down by bureaucratic delays. Also, the retailers would benefit from easier availability of funds for financing their expansion and investment plans.

Meeting Global Challenges

The Indian retail sector is ready to take on challenges from global retail players such as Wal – mart and Carrefour because unlike them they have a better understanding of the Indian consumer’s psyche. Ultimately, a successful retailer is one who understands his customer.
The Indian customer is looking for an emotional connection, a sense of belonging. Hence, to be successful any retail outlet has to be localized. The customer should feel that it is a part of his culture, his perceived values and does not try to impose alien values or concepts on him. Indian customer is not keen to buy something just because it is sold by an international company.

Future Trends And Opportunities…..

In the near future India will see a phenomenal growth of shopping malls and specialty retail stores. The specialty stores will cater for home, electronics, furniture, watches, sunglasses and assorted items. There will be more fashion stores for youth. Specialty retail stores and malls are the future of Indian retail market. Retailing in India is gradually inching its way toward becoming the next boom industry.

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INSPIRING QUOTATIONS

1. IN A DAY, WHEN YOU DON'T COME ACROSS ANY PROBLEMS - YOU CAN BE SURE THAT YOU ARE TRAVELING IN A WRONG PATH - SWAMI VIVEKANANDA


2. THREE SENTENCES FOR GETTING SUCCESS
a) KNOW MORE THAN OTHER
b) WORK MORE THAN OTHER
c) EXPECT LESS THAN OTHER - WILLIAM SHAKESPEARE


3. DON'T COMPARE YOURSELF WITH ANYONE IN THIS WORLD. IF YOU DO SO, YOU ARE INSULTING YOURSELF - ALEN STRIKE


4. IF WE CANNOT LOVE THE PERSON WHOM WE SEE, HOW CAN WE LOVE GOD, WHOM WE CANNOT SEE ? - MOTHER THERESA


5. NO MAN IS RICH ENOUGH TO BUY HIS PAST - OSCAR WILDE


6. IF YOU WANT REAL PEACE DON'T TALK TO YOUR FRIENDS, TALK WITH YOUR ENEMIES - MOTHER THERESA


7. WINNING DOESN'T ALWAYS MEAN BEING FIRST, WINNING MEANS YOU'RE DOING BETTER THAN YOU'VE DONE BEFORE - BONNIE BLAIR


8. EVERYONE THINKS OF CHANGING THE WORLD, BUT NO ONE THINKS OF CHANGING HIMSELF - LEO TOLSTOY


9. I WILL NOT SAY I FAILED 1000 TIMES, I WILL SAY THAT I DISCOVERED THERE ARE 1000 WAYS THAT CAN CAUSE FAILURE - THOMAS EDISON


10. BELIEVING EVERYBODY IS DANGEROUS; BELIEVING NOBODY IS VERY DANGEROUS - ABRAHAM LINCOLN


11. LOVE YOUR JOB BUT NEVER FALL IN LOVE WITH YOUR COMPANY BECAUSE YOU NEVER KNEW WHEN IT STOPS LOVING YOU ... - ABDUL KALAM


12. IF SOMEONE FEELS THAT THEY HAD NEVER MADE A MISTAKE IN THEIR LIFE, THEN IT MEANS THEY HAD NEVER TRIED A NEW THING IN THEIR LIFE - EINSTEIN


13. NEVER BREAK FOUR THINGS IN YOUR LIFE TRUST, PROMISE, RELATION, HEART BECAUSE WHEN THEY BREAK THEY DON'T MAKE NOISE BUT PAINS A LOT - CHARLES


14. IF YOU START JUDGING PEOPLE YOU WILL BE HAVING NO TIME TO LOVE THEM - MOTHER THERESA

MOTIVATION - MC GREGOR THEORY OF MOTIVATION

MOTIVATION:

A manager gets result through other people. His effectiveness depends, to a large extent, on the willingness of his employees to do the assigned task with interests and enthusiasm. Motivation is the work a manager performs to inspire and encourage people to take required action. According to Scott, “motivation is a process of stimulating people to action to accomplish desired goals.” Motivation has three distinct features:

 It results from a felt need.
 It is goal directed.
 It sustains behavior in progress.

Further, motivation is a personal and internal feeling. It is a continuous process. Since needs are interrelated, a person cannot be partly motivated as he is self contained and inseparable unit.


Theory X and Theory Y of Management (MC GREGOR THEORY OF MOTIVATION) :



In his 1960 book, The Human Side of Enterprise, Douglas McGregor proposed two theories by which to view employee motivation. He avoided descriptive labels and simply called the theories Theory X and Theory Y. Both of these theories begin with the premise that management's role is to assemble the factors of production, including people, for the economic benefit of the firm. Beyond this point, the two theories of management diverge.
Theory X
Theory X assumes that the average person:
Dislikes work and attempts to avoid it.
Has no ambition, wants no responsibility, and would rather follow than lead.
Is self-centered and therefore does not care about organizational goals.
Resists change.
Is gullible and not particularly intelligent.


Essentially, Theory X assumes that people work only for money and security.
Theory X - The Hard Approach and Soft Approach
Under Theory X, management approaches can range from a hard approach to a soft approach.
The hard approach relies on coercion, implicit threats, close supervision, and tight controls, essentially an environment of command and control. The soft approach is to be permissive and seek harmony with the hope that in return employees will cooperate when asked to do so. However, neither of these extremes is optimal. The hard approach results in hostility, purposely low-output, and hard-line union demands. The soft approach results in ever-increasing requests for more rewards in exchange for ever-decreasing work output. The optimal management approach under Theory X probably would be somewhere between these extremes. However, McGregor asserts that neither approach is appropriate because the assumptions of Theory X are not correct. The Problem with Theory X Drawing on Maslow's hierarchy, McGregor argues that a satisfied need no longer motivates. Under Theory X the firm relies on money and benefits to satisfy employees' lower needs, and once those needs are satisfied the source of motivation is lost. Theory X management styles in fact hinder the satisfaction of higher-level needs. Consequently, the only way that employees can attempt to satisfy their higher level needs in their work is by seeking more compensation, so it is quite predictable that they will focus on monetary rewards. While money may not be the most effective way to self-fulfillment, in a Theory X environment it may be the only way. Under Theory X, people use work to satisfy their lower needs, and seek to satisfy their higher needs in their leisure time. But it is in satisfying their higher needs that employees can be most productive. McGregor makes the point that a command and control environment is not effective because it relies on lower needs as levers of motivation, but in modern society those needs already are satisfied and thus no longer are motivators. In this situation, one would expect employees to dislike their work, avoid responsibility, have no interest in organizational goals, resist change, etc., thus making Theory X a self-fulfilling prophecy. From this reasoning, McGregor proposed an alternative: Theory Y.
Theory Y
The higher-level needs of esteem and self-actualization are continuing needs in that they are never completely satisfied. As such, it is these higher-level needs through which employees can best be motivated.
Theory Y makes the following general assumptions: Work can be as natural as play and rest. People will be self-directed to meet their work objectives if they are committed to them. People will be committed to their objectives if rewards are in places that address higher needs such as self-fulfillment. Under these conditions, people will seek responsibility.
Most people can handle responsibility because creativity and ingenuity are common in the population. Under these assumptions, there is an opportunity to align personal goals with organizational goals by using the employee's own quest for fulfillment as the motivator. McGregor stressed that Theory Y management does not imply a soft approach. McGregor recognized that some people may not have reached the level of maturity assumed by Theory Y and therefore may need tighter controls that can be relaxed as the employee develops. Theory Y Management Implications if Theory Y holds, the firm can do many things to harness the motivational energy of its employees: Decentralization and Delegation - If firms decentralize control and reduce the number of levels of management; each manager will have more subordinates and consequently will be forced to delegate some responsibility and decision making to them. Job Enlargement - Broadening the scope of an employee's job adds variety and opportunities to satisfy ego needs. Participative Management - Consulting employees in the decision making process taps their creative capacity and provides them with some control over their work environment. Performance Appraisals - Having the employee set objectives and participate in the process of evaluating how well they were met. If properly implemented, such an environment would result in a high level of motivation as employees work to satisfy their higher level personal needs through their jobs.

BLOOD DONATION CAMP AT INC-PATNA (VIDEO)